Design a site like this with
Get started

Covid-19 Impact on Television Market 2020


JULY 10, 2020:  Indian television market

The television market currently consists of televisions that cover a wide range of new technologies that go beyond the conventional cathode ray tube (CRT) format. Increasing innovation coupled with lower prices have augmented the penetration of flat-panel display across all income groups in the country.

Usage of television is no longer an urban phenomenon now with penetration of television in more than 99 Mn homes in rural India. TV manufacturers are rapidly adopting marketing of light-emitting diode (LED) TVs as they are sharper, colorful and more detailed, offering higher resolution pictures. With the decreasing trend in the prices of televisions, consumers tend to replace their televisions every five years.

To Request A Sample Copy Of This Report @:

Market segmentation

Samsung, Sony and LG are the three major television manufacturers that dominates the Indian television market. Liquid crystal display (LCD) and organic light emitting diode (OLED) comprise the two major segments in the global television market. The super-premium segment includes OLED and ultra-high-definition (UHD) or 4K televisions. The festive season in India starting in August with Independence Day till Diwali in October, primarily drives consumers buying across all markets.

Key growth factors

• The rapid growth of internet connectivity across the country, especially in tier II and III cities, is giving greater access to online entertainment portals to the tech-savvy generation. Flat-panel displays are extremely popular in urban areas as it occupies significantly less space and power consumption in comparison to CRT monitors.

• Digital influence on broader consumer spending is significant and is growing rapidly. The implementation of the cable digitization mandate further aided by over the top (OTT) services has contributed vastly to the expanding popularity of new age televisions.

Threats and key players

• The method of viewing content has gradually shifted from television to smartphones among the Indian consumers. Smartphones acting as a substitute for television is hindering the growth of the television market.

• Indian manufacturers are highly dependent on import for sourcing major portions of the television components. Developing broadcast content and infrastructure for 4K television in India is still a steep task with only a handful of players keeping pace.

• BPL Limited, Mirc Electronics Limited, Intex Technologies (India) Limited, Micromax Informatics Limited and LG Electronics India Private Limited are some of the major players that are operating in the Indian television market.

What is covered in the report?

1. Overview of the Indian television market

2. Historical, current and forecasted market size data for the Indian television market (2016 to 2023)

3. Qualitative analysis of the Indian television market and its segments, by company (Samsung, Sony, LG and others), by technology (UHD, full HD, HD, flat-panel display units sold – company-wise – Samsung, Sony, LG, Videocon Group, Panasonic, Others, Unorganized/grey)

4. Trade analysis of the television market in India

5. Qualitative analysis of the major drivers and challenges affecting the market

6. Analysis of the competitive landscape and profiles of major players operating in the market

7. Key recent developments associated with the television market in India

Why buy?

1. Get a broad understanding of the television market in India, the dynamics of the market and current state of the sector

2. Strategize marketing, market-entry, market expansion and other business plans by understanding the factors driving growth in the market

3. Be informed regarding the key developments in the television market in India

4. Understand major competitors’ business strategies and market dynamics and respond accordingly to benefit from the market

To Browse Full Research Report @:

Table of Contents

Chapter 1: Executive summary

Chapter 2: Socio-economic indicators

Chapter 3: Introduction

3.1. Television market definition and structure

Chapter 4: Television market – overview

4.1. Television market size and growth forecast – value-wise

4.2. Flat-panel display market size and growth forecast – value-wise

Chapter 5: Television market – segmentation

5.1. Technology wise – percentage split


• Full HD

• HD

5.2. Company wise television market share – percentage split

• Samsung

• Sony

• LG

• Others

5.3. Flat-panel display units sold – company-wise – percentage split

• Samsung

• Sony

• LG

• Videocon Group

• Panasonic

• Others

• Unorganized/grey

5.4. Flat-panel display market – by screen size – percentage split

• <32-inch

• 32-inch

• >43-inch

Chapter 6: Trade analysis

6.1. Export of television

• Value-wise

• Volume-wise

• Country-wise

6.2. Import of television

• Value-wise

• Volume-wise

• Country-wise


To See More Reports of This Category by Radiant Insights:

About Radiant Insights:
Radiant Insights is a platform for companies looking to meet their market research and business intelligence requirements. It assist and facilitate organizations and individuals procure market research reports, helping them in the decision making process. The Organization has a comprehensive collection of reports, covering over 40 key industries and a host of micro markets. In addition to over extensive database of reports, experienced research coordinators also offer a host of ancillary services such as, research partnerships/ tie-ups and customized research solutions.

Media Contact:
Company Name: Radiant Insights, Inc
Contact Person: Michelle Thoras
Phone: (415) 349-0054
Address: 201 Spear St #1100, Suite #3036
City: San Francisco
State: California
Country: United States


Author: Steve

Get in touch with us to get latest industry updates of #market #research #report 2021 with covid19 impact analysis, how industries or market is growing? What are the growth and business opportunities? What will be the future? Who will be the leader or competitors?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: