Digital Marketing Market in India With Latest Trends, Competitor, Growth, Demand & Future

India is considered to be emerging as a digital outsourcing hub for diverse services including online advertising, social media and website design. Online advertisement and mobile advertisement form the two major chunks of digital marketing

JUNE 04, 2020:

Indian digital marketing market

India is considered to be emerging as a digital outsourcing hub for diverse services including online advertising, social media and website design. Online advertisement and mobile advertisement form the two major chunks of digital marketing. Rising demand for digital marketing is spurred by the increased use of the 4G connections and smartphones along with a fast growing e-commerce business. There is a dearth of skilled professionals in this space, and sometimes it becomes very difficult for the companies to afford the technologies to enter into the digital space. Areas that help in accelerating the growth of the market include e-commerce, social marketing, content creation and management, search marketing, email marketing, analytics, and video production.

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Government initiatives such as the digital India initiative has led to the increase in digital consumption in India, which has benefitted the various digital advertising agencies. Growth in internet penetration with an increase in the usage of smartphones, has led to the expansion of e-businesses, resulting in the rise of online shoppers. With the growing numbers of mobile applications and mobile platforms rich in new features, mobile ads are the newest and one of the most promising digital marketing formats today. These advertisements allow maximum consumer exposure due to the mounting number of mobile devices that people carry everywhere. Mobile social media apps or sites, third-party app stores, gaming apps, mobile-friendly educational sites and other apps are the most used platforms for mobile ads in India

Key growth factors

Most of the Indian households own only one television at home, which has increased the use of smartphones and tablets, resulting in the emergence of over the top media players and has placed contents like live sports events, reality programs, movies, television series, etc. With the help of digital marketing, the e-players are able to convert social networking to market places. Rapid internet penetration and technological advancements have helped in the rapid evolution of the online education sector in India.

In India, emergence of the e-commerce ecosystem has led to a successful proliferation of digital marketing revenue, which includes online travel and ticketing, online retail, online marketplace, online deals and classified online portals.

Threats and key players

Low data speed and unstable connection together with low broadband penetration are still predominant in India. Lack of awareness about new technology, cost of technology and low computer literacy causes hindrance to the growth of the digital market in the rural areas.

AdGlobal360 India Private Limited, DDB Mudra Private Limited, Dentsu Webchutney Private Limited, Grey Worldwide (India) Private Limited, Gozoop Online Private Limited and Interactive Avenues Marketing Solutions Private Limited are some of the major players operating in the digital marketing market in India.

What is covered in the report?

1. Overview of the digital marketing industry in India

2. Historical, current and forecasted market size data for the digital marketing market in India (2016 to 2023)

3. Qualitative analysis of the digital marketing market in India

4. Qualitative analysis of the major drivers and challenges affecting the market

5. Analysis of the competitive landscape and profiles of major players operating in the market

6. Key recent developments associated with the digital marketing market in India

Why buy?

1. Get a broad understanding of the digital marketing market in India, the dynamics of the market and current state of the sector

2. Strategize marketing, market entry, market expansion and other business plans by understanding the factors driving growth in the market

3. Be informed regarding the key developments in the digital marketing market in India

4. Understand major competitors’ business strategies and market dynamics and respond accordingly to benefit from the market

Continued………………

To Browse Full Research Report @:
https://www.radiantinsights.com/research/digital-marketing-market-in-india-2018-2023

Table of Contents

Chapter 1: Executive summary

Chapter 2: Socio-economic indicators

Chapter 3: Introduction

3.1. Digital marketing market definition and structure

3.2. Digital marketing tools – overview

Chapter 4: India digital marketing market

1.1. Digital marketing market overview

1.2. Digital marketing market size and growth forecast – value-wise

4.3. Porter’s five forces analysis

Chapter 5: Key growth drivers of the market

Chapter 6: Key deterrents to the growth of the market

Chapter 7: Market trends

• Trending digital marketing processes and platforms

• Current trends impacting the digital marketing market in India

Chapter 8: Competitive landscape

8.1. AdGlobal360 India Private Limited

• Corporate information
• Business description

• Products and services

• Key people

8.2. DDB Mudra Private Limited

• Corporate information

• Business description

• Products and services

• Key people

8.3. Dentsu Webchutney Private Limited

• Corporate information

• Business description

• Products and services

• Key people

8.4. Grey Worldwide (India) Private Limited

• Corporate information

• Business description

• Products and services

• Key people

8.5. Gozoop Online Private Limited

• Corporate information

• Business description

• Products and services

• Key people

8.6. Interactive Avenues Marketing Solutions Private Limited

• Corporate information

• Business description

• Products and services

• Key people

8.7. Ignitee Digital Services Private Limited

• Corporate information

• Business description

• Products and services

• Key people

8.8. Langoor Digital Private Limited

• Corporate information

• Business description

• Products and services

• Key people

8.9. Pinstorm Technologies Private Limited

• Corporate information

• Business description

• Products and services

• Key people

8.10. Quasar Media Private Limited

• Corporate information

• Business description

• Products and services

Continued…………………..


To See More Reports of This Category by Radiant Insights:
https://latestmarkettrends.news.blog/


About Radiant Insights:
Radiant Insights is a platform for companies looking to meet their market research and business intelligence requirements. It assist and facilitate organizations and individuals procure market research reports, helping them in the decision making process. The Organization has a comprehensive collection of reports, covering over 40 key industries and a host of micro markets. In addition to over extensive database of reports, experienced research coordinators also offer a host of ancillary services such as, research partnerships/ tie-ups and customized research solutions.

Media Contact:
Company Name: Radiant Insights, Inc
Contact Person: Michelle Thoras
Email: sales@radiantinsights.com
Phone: (415) 349-0054
Address: 201 Spear St #1100, Suite #3036
City: San Francisco
State: California
Country: United States

Smart Advertising Market Is Thriving Worldwide From 2019 To 2025

OCT 15, 2019: The global smart advertising market size is expected to reach USD 2,175.8 million by 2025, registering a CAGR of 19.4% from 2019 to 2025, according to a new study conducted by Radiant Insights, Inc. The capability of smart advertising to deliver highly customized multimedia content to target customers is a key factor anticipated to drive market growth over the forecast period. Furthermore, the increasing consumption of digital media in comparison to conventional printed billboards and posters by the consumer has led to an increased demand for smart advertising.

The growth of high-speed broadband and wireless 4G and 5G internet connectivity has enabled Digital Out Of Home (DOOH) media companies to stream high-resolution, customized, and interactive multimedia content to consumers through digital posters and billboards. Technological advancements such as Bluetooth Low Energy (BLE) beacons and geofencing have enabled DOOH advertising companies to offer personalization and tracking functionalities to advertisers. Apart from content personalization, the immersive experience offered by high-resolution digital displays has been successful in increasing customer engagement and stimulating purchase desire. In the current visually-cluttered digital environment, smart advertising has enabled companies to develop a creative, innovative, and improved DOOH advertising strategy using a network of digital displays, digital posters, and interactive kiosks.

To Request A Sample Copy Of This Report @:   https://www.radiantinsights.com/research/smart-advertising-market/request-sample

The increasing focus of multinational companies to tap the rapidly growing Asia Pacific markets such as India and China is also expected to propel market growth. Furthermore, DOOH media companies are aggressively deploying new networks of digital displays to cater to the growing demand of advertisers. The increased focus of several countries in the Asia Pacific region on the development of high-speed internet infrastructure as part of smart city initiatives is also expected to drive the demand for smart advertising and digital billboards over the forecast period.

Further key findings from the report suggest:

• In terms of component, the hardware segment is anticipated to emerge as the fastest-growing segment over the forecast period. This can be attributed to the increasing deployment of digital billboards, digital posters, and interactive kiosks at public places such as airports, stations, and highways

• In terms of product, the digital poster segment is anticipated to gain traction over the forecast period owing to their growing deployment in private and commercial locations such as business centers and shopping malls

• In terms of end use, the corporate segment is expected to witness the fastest growth over the forecast period. This is attributed to the increasing number of highly customized and creative advertising campaigns undertaken by corporates to increase consumer engagement and drive sales

• The Asia Pacific regional smart advertising market is expected to register the highest CAGR over the forecast period. This can be attributed to the high expenditure on marketing by multinational companies that are striving to establish a strong presence in the emerging economies of India and China

Key players operating in the market include OUTFRONT Media Inc., Lamar Advertising Company, CIVIQ Smartscapes, JCDecaux Group, Clear Channel Outdoor Holdings, Inc., Include Ltd., Intersection, Changing Environments Inc., IKE Smart City, Exterion Media (UK) Limited, and Captivate, LLC

To Browse Full Research Report @:
https://www.radiantinsights.com/research/smart-advertising-market

Table of Contents

Chapter 1 Methodology and Scope

1.1 Research Methodology

1.2 Research Scope and Assumptions

1.3 List of Data Sources

Chapter 2 Executive Summary

2.1 Smart Advertising Market – Industry Snapshot & Key Buying Criteria, 2016 – 2025

2.2 Global Smart Advertising Market, 2016 – 2025

2.2.1 Global smart advertising market, by region, 2016 – 2025

2.2.2 Global smart advertising market, by component, 2016 – 2025

2.2.3 Global smart advertising market, by product, 2016 – 2025

2.2.4 Global smart advertising market, by end use, 2016 – 2025

Chapter 3 Smart Advertising Industry Outlook

3.1 Market Segmentation & Scope

3.2 Market Size and Growth Prospects

3.3 Smart Advertising – Value Chain Analysis

3.3.1 Vendor landscape

3.4 Smart Advertising – Market Dynamics

3.4.1 Market driver analysis

3.4.1.1 Increasing adoption of emerging technologies

3.4.1.2 Increasing deployment of high-speed internet infrastructure

3.4.2 Market restraint analysis

3.4.2.1 High installation and maintenance costs

3.4.3 Market opportunity analysis

3.4.3.1 Growing preference for digital advertising

3.5 Penetration and Growth Prospect Mapping

3.6 Smart Advertising Market – Key Company Market Ranking Analysis, 2018

3.7 Smart Advertising – Porter’s Five Forces Analysis

3.8 Smart Advertising – PESTEL Analysis

3.9 Smart Advertising – Revenue Model

3.10 Smart Advertising – List of Key Projects

Continued…


To See More Reports of This Category by Radiant Insights:
https://latestmarkettrends.news.blog

About Radiant Insights:
Radiant Insights is a platform for companies looking to meet their market research and business intelligence requirements. It assist and facilitate organizations and individuals procure market research reports, helping them in the decision making process. The Organization has a comprehensive collection of reports, covering over 40 key industries and a host of micro markets. In addition to over extensive database of reports, experienced research coordinators also offer a host of ancillary services such as, research partnerships/ tie-ups and customized research solutions.

Media Contact:
Company Name: Radiant Insights, Inc
Contact Person: Michelle Thoras
Email: sales@radiantinsights.com
Phone: (415) 349-0054
Address: 201 Spear St #1100, Suite #3036
City: San Francisco
State: California
Country: United States
For more information, Visit: http://www.radiantinsights.com

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