Detergent Market Latest Rising Trends with Business Opportunities 2020

JUNE 30, 2020: Market insights:

The India laundry detergent market is anticipated to expand at a compound annual growth rate (CAGR) of ~5% during the 2018-2023 period, owing to rising consumer demand. Based on type, hand wash detergents constitute ~82% of the market share, while machine wash detergents hold the remaining of it. The demand for hand wash detergents is high, since only ~33% of the population use washing machines and require machine-wash detergents, and the rest of the population use hand-wash detergents for washing clothes.

To Request A Sample Copy Of This Report @:   https://www.radiantinsights.com/research/detergent-market-in-india-2018-2023/request-sample

Market segment insights:

Among the major laundry detergent companies like Hindustan Unilever Ltd. (HUL), Rohit Surfactants Pvt. Ltd. (RSPL), and Proctor and Gamble Home Products Ltd. (P&G) dominate the market, owing to high customer satisfaction both at national and regional levels. Apart from these players, Nirma, Jyothy Laboratories, Fena, and Reckitt Benckiser also operate in the market.

Among the major laundry detergent brands, Ghari had the largest market share during the period of 2014-2017, followed by Surf, and Wheel. Owing to its affordable price, Ghari detergent is the most preferred among the masses, and secures a high market share. On the other hand, brands like Surf and Wheel suffice demands of the middle-market and premium consumers.

Market drivers:

The growth in market demand for washing machines has recently expanded at an impressive rate in India. The growing penetration of washing machines is directly increasing the demand for machine-wash laundry detergents. Moreover, the purchasing power of Indians has increased, which is encouraging many players in the detergent market to expand their network and upturn product penetration, especially in the rural market.

Market challenges:

Based on product pricing, laundry detergent manufacturers in India often face stiff competition. In addition, there is not much scope of product differentiation in the sector. Thereby, product differentiation, and high competition act as deterrents to the growth for the market players.

Companies covered:

1. Fena Pvt. Ltd.

2. Godrej Consumer Products Ltd.

3. Hindustan Unilever Ltd.

4. Jyothy Laboratories Ltd.

5. Nirma Ltd.

6. Patanjali Ayurved

7. Procter & Gamble Home Products Ltd.

8. Reckitt Benckiser (India) Ltd.

9. Rohit Surfactants Pvt. Ltd.

To Browse Full Research Report @:
https://www.radiantinsights.com/research/detergent-market-in-india-2018-2023

Table of Contents

Chapter 1: Executive summary

Chapter 2: Socio-economic indicators

Chapter 3: Introduction

3.1. Laundry detergent market definition and structure

Chapter 4: Laundry detergent market in India

4.1. Market overview

4.2. Market size and growth forecast (2018-2023e)

Chapter 5: Laundry detergent market in India – segmentation

5.1. Machine wash vs hand wash split (2018)

5.2. Based on market players (2018)

5.2.1. Hindustan Unilever Ltd.

5.2.2. Rohit Surfactants Pvt. Ltd.

5.2.3. Procter & Gamble Home Products Ltd.

5.2.4. Nirma Ltd.

5.2.5. Jyothy Laboratories Ltd.

5.2.6. Fena Pvt. Ltd.

5.2.7. Reckitt Benckiser (India) Ltd.

5.2.8. Others

5.3. Based on major brands (2018)

5.3.1. Rin

5.3.2. Sunlight

5.3.3. Surf

5.3.4. Wheel

5.3.5. Ariel

5.3.6. Tide

5.3.7. Ghari

5.3.8. Nirma

Continued………………..


To See More Reports of This Category by Radiant Insights:
https://latestmarkettrends.news.blog/


About Radiant Insights:
Radiant Insights is a platform for companies looking to meet their market research and business intelligence requirements. It assist and facilitate organizations and individuals procure market research reports, helping them in the decision making process. The Organization has a comprehensive collection of reports, covering over 40 key industries and a host of micro markets. In addition to over extensive database of reports, experienced research coordinators also offer a host of ancillary services such as, research partnerships/ tie-ups and customized research solutions.

Media Contact:
Company Name: Radiant Insights, Inc
Contact Person: Michelle Thoras
Email: sales@radiantinsights.com
Phone: (415) 349-0054
Address: 201 Spear St #1100, Suite #3036
City: San Francisco
State: California
Country: United States

Create your website with WordPress.com
Get started