Smart Advertising Market Latest Rising Trends | OUTFRONT Media, Lamar Advertising, Captivate, Intersection

May 05, 2020: Technological advancements in areas such as artificial intelligence (AI), machine learning (ML), sensor-fusion, and big data analytics have enabled Digital Out-of-Home (DOOH) companies to identify potential customers and deliver customized advertising content. In the context of China-US trade war and global economic volatility and uncertainty, it will have a big influence on this market. Smart Advertising Report by Material, Application, and Geography – Global Forecast to 2023 is a professional and comprehensive research report on the world’s major regional market conditions, focusing on the main regions (North America, Europe and Asia-Pacific) and the main countries (United States, Germany, United Kingdom, Japan, South Korea and China).

In this report, the global Smart Advertising market is valued at USD XX million in 2019 and is projected to reach USD XX million by the end of 2023, growing at a CAGR of 19.4% during the period 2019 to 2023.

To Request A Sample Copy Of This Report @:   https://www.radiantinsights.com/research/global-smart-advertising-market-research-report-2019-2023/request-sample

The report firstly introduced the Smart Advertising basics: definitions, classifications, applications and market overview; product specifications; manufacturing processes; cost structures, raw materials and so on. Then it analyzed the world’s main region market conditions, including the product price, profit, capacity, production, supply, demand and market growth rate and forecast etc. In the end, the report introduced new project SWOT analysis, investment feasibility analysis, and investment return analysis.

The major players profiled in this report include:

  • Lamar Advertising Company
  • OUTFRONT Media Inc.
  • CIVIQ Smartscapes
  • Clear Channel Outdoor Holdings, Inc.
  • Exterion Media (UK) Limited
  • JCDecaux Group, Include Ltd.
  • Intersection
  • IKE Smart City
  • Changing Environments Inc.
  • Captivate.

The end users/applications and product categories analysis:

On the basis of product, this report displays the sales volume, revenue (Million USD), product price, market share and growth rate of each type, primarily split into-

  • Interactive Kiosk
  • Digital Billboard
  • Digital Poster

On the basis on the end users/applications, this report focuses on the status and outlook for major applications/end users, sales volume, market share and growth rate of Smart Advertising for each application, including-

  • Corporate
  • Government
  • Education
  • Food & Beverage

To Browse Full Research Report @:
https://www.radiantinsights.com/research/global-smart-advertising-market-research-report-2019-2023

Table of Contents

Part I Smart Advertising Industry Overview

Chapter One Smart Advertising Industry Overview

1.1 Smart Advertising Definition

1.2 Smart Advertising Classification Analysis

1.2.1 Smart Advertising Main Classification Analysis

1.2.2 Smart Advertising Main Classification Share Analysis

1.3 Smart Advertising Application Analysis

1.3.1 Smart Advertising Main Application Analysis

1.3.2 Smart Advertising Main Application Share Analysis

1.4 Smart Advertising Industry Chain Structure Analysis

1.5 Smart Advertising Industry Development Overview

1.5.1 Smart Advertising Product History Development Overview

1.5.1 Smart Advertising Product Market Development Overview

1.6 Smart Advertising Global Market Comparison Analysis

1.6.1 Smart Advertising Global Import Market Analysis

1.6.2 Smart Advertising Global Export Market Analysis

1.6.3 Smart Advertising Global Main Region Market Analysis

1.6.4 Smart Advertising Global Market Comparison Analysis

1.6.5 Smart Advertising Global Market Development Trend Analysis

Chapter Two Smart Advertising Up and Down Stream Industry Analysis

2.1 Upstream Raw Materials Analysis

2.1.1 Proportion of Manufacturing Cost

2.1.2 Manufacturing Cost Structure of Smart Advertising Analysis

2.2 Down Stream Market Analysis

2.2.1 Down Stream Market Analysis

2.2.2 Down Stream Demand Analysis

2.2.3 Down Stream Market Trend Analysis

Part II Asia Smart Advertising Industry (The Report Company Including the Below Listed But Not All)

Chapter Three Asia Smart Advertising Market Analysis

3.1 Asia Smart Advertising Product Development History

3.2 Asia Smart Advertising Competitive Landscape Analysis

3.3 Asia Smart Advertising Market Development Trend

Chapter Four 2014-2019 Asia Smart Advertising Productions Supply Sales Demand Market Status and Forecast

4.1 2014-2019 Smart Advertising Production Overview

4.2 2014-2019 Smart Advertising Production Market Share Analysis

4.3 2014-2019 Smart Advertising Demand Overview

4.4 2014-2019 Smart Advertising Supply Demand and Shortage

4.5 2014-2019 Smart Advertising Import Export Consumption

4.6 2014-2019 Smart Advertising Cost Price Production Value Gross Margin

Continued……..


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About Radiant Insights:
Radiant Insights is a platform for companies looking to meet their market research and business intelligence requirements. It assist and facilitate organizations and individuals procure market research reports, helping them in the decision making process. The Organization has a comprehensive collection of reports, covering over 40 key industries and a host of micro markets. In addition to over extensive database of reports, experienced research coordinators also offer a host of ancillary services such as, research partnerships/ tie-ups and customized research solutions.

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Smart Advertising Market 2019- 2025 Upcoming Trends, Analysis, forecast

SEP 12, 2019: The global smart advertising market size is expected to reach USD 2,175.8 million by 2025, registering a CAGR of 19.4% from 2019 to 2025, according to a new study conducted by Radiant Insights, Inc. The capability of smart advertising to deliver highly customized multimedia content to target customers is a key factor anticipated to drive market growth over the forecast period. Furthermore, the increasing consumption of digital media in comparison to conventional printed billboards and posters by the consumer has led to an increased demand for smart advertising.

To Request A Sample Copy Of This Report @:   https://www.radiantinsights.com/research/smart-advertising-market/request-sample

The growth of high-speed broadband and wireless 4G and 5G internet connectivity has enabled Digital Out Of Home (DOOH) media companies to stream high-resolution, customized, and interactive multimedia content to consumers through digital posters and billboards. Technological advancements such as Bluetooth Low Energy (BLE) beacons and geofencing have enabled DOOH advertising companies to offer personalization and tracking functionalities to advertisers. Apart from content personalization, the immersive experience offered by high-resolution digital displays has been successful in increasing customer engagement and stimulating purchase desire. In the current visually-cluttered digital environment, smart advertising has enabled companies to develop a creative, innovative, and improved DOOH advertising strategy using a network of digital displays, digital posters, and interactive kiosks.

To Browse Full Research Report @:
https://www.radiantinsights.com/research/smart-advertising-market

The increasing focus of multinational companies to tap the rapidly growing Asia Pacific markets such as India and China is also expected to propel market growth. Furthermore, DOOH media companies are aggressively deploying new networks of digital displays to cater to the growing demand of advertisers. The increased focus of several countries in the Asia Pacific region on the development of high-speed internet infrastructure as part of smart city initiatives is also expected to drive the demand for smart advertising and digital billboards over the forecast period.

Further key findings from the report suggest:

• In terms of component, the hardware segment is anticipated to emerge as the fastest-growing segment over the forecast period. This can be attributed to the increasing deployment of digital billboards, digital posters, and interactive kiosks at public places such as airports, stations, and highways

• In terms of product, the digital poster segment is anticipated to gain traction over the forecast period owing to their growing deployment in private and commercial locations such as business centers and shopping malls

• In terms of end use, the corporate segment is expected to witness the fastest growth over the forecast period. This is attributed to the increasing number of highly customized and creative advertising campaigns undertaken by corporates to increase consumer engagement and drive sales

• The Asia Pacific regional smart advertising market is expected to register the highest CAGR over the forecast period. This can be attributed to the high expenditure on marketing by multinational companies that are striving to establish a strong presence in the emerging economies of India and China

Key players operating in the market include OUTFRONT Media Inc., Lamar Advertising Company, CIVIQ Smartscapes, JCDecaux Group, Clear Channel Outdoor Holdings, Inc., Include Ltd., Intersection, Changing Environments Inc., IKE Smart City, Exterion Media (UK) Limited, and Captivate, LLC

Table of Contents

Chapter 1 Methodology and Scope

1.1 Research Methodology

1.2 Research Scope and Assumptions

1.3 List of Data Sources

Chapter 2 Executive Summary

2.1 Smart Advertising Market – Industry Snapshot & Key Buying Criteria, 2016 – 2025

2.2 Global Smart Advertising Market, 2016 – 2025

2.2.1 Global smart advertising market, by region, 2016 – 2025

2.2.2 Global smart advertising market, by component, 2016 – 2025

2.2.3 Global smart advertising market, by product, 2016 – 2025

2.2.4 Global smart advertising market, by end use, 2016 – 2025

Chapter 3 Smart Advertising Industry Outlook

3.1 Market Segmentation & Scope

3.2 Market Size and Growth Prospects

3.3 Smart Advertising – Value Chain Analysis

3.3.1 Vendor landscape

3.4 Smart Advertising – Market Dynamics

Continued….


To See More Reports of This Category by Radiant Insights:
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About Radiant Insights:
Radiant Insights is a platform for companies looking to meet their market research and business intelligence requirements. It assist and facilitate organizations and individuals procure market research reports, helping them in the decision making process. The Organization has a comprehensive collection of reports, covering over 40 key industries and a host of micro markets. In addition to over extensive database of reports, experienced research coordinators also offer a host of ancillary services such as, research partnerships/ tie-ups and customized research solutions.

Media Contact:
Company Name: Radiant Insights, Inc
Contact Person: Michelle Thoras
Email: sales@radiantinsights.com
Phone: (415) 349-0054
Address: 201 Spear St #1100, Suite #3036
City: San Francisco
State: California
Country: United States
For more information, Visit: http://www.radiantinsights.com

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